"America’s Labor Bank" now wants you to "Bank with Purpose." Amalgamated Bank this week launched a new visual identity, new website, new video, new products and services, and a new campaign to register voters at bank branches. Amalgamated’s new branding “reflects a clear choice in banking – affordable, accessible financial services from a bank that advocates for working people and worker-friendly policies.” said bank president Keith Mestrich. “All this is from a bank that backs workplace paid sick leave policies, increases to the minimum wage, corporate governance reforms, efforts to alleviate the stark CEO-to-worker pay disparity and even strong bank regulation,” added Mestrich.